The Rolling Oats

Co Founder, Co Director & Head Designer

Opened in Novemeber 2019 The Rolling Oats is a Buckinghamshire based mobile refill shop.

A plastic free shop that encourages customers to bring their own container to refill with ethically made, locally sourced and biodegradable produce - with the vision to eliminate single use plastic for the consumer.

The Rolling Oats was a very exciting branding project, across many, many medias.

The Main Logo & Branding

Designing The Rolling Oats logo was an exciting project.

From a tiny favicon to a large scale painting, this logo had to be flexible from the start- it had to allow for use online, in print and be hand replicated in varing sizes on various materials.

Once the main logo was developed elements from the design were encoporated into other marketing materials, thus strengthening the brand.

Elements iubncluded colours, stroke thickeness, typefaces and images.

Drawing The Logo On

Main Logo, Front Blackboards & Banner

Weathered Small Logo Side Of Van

Favicon Logo For Social Media

Facebook Profile Page

Interior Design For The Rolling Oats

Designing the interior of The Rolling Oats van was a careful balancing act of aesthetics and functionality within a small, confined space.

The varied stock had to be clearly displayed, with suitable containers found to fit the products and space. Ergonomic design for full accessibility and comfort for customers was a must and building in some hidden storage for the staff was ideal.

Signage, including labelling, had to be clear and consistent across numerous container types, with all the necessary information, as well as being able to withstand time, plenty of handling and of course, movement, when the van was mobile.

Digital Presence

You can’t have a buisness without having a strong online presence.

The Rolling Oats main website was built to display our whereabouts and a detailed list of stock.

Online social media platforms such as Facebook and Instagram provided a connection to customers where we held competitions, announced news and kept customers interested with recipes, plastic news and behind the scenes sneek peeks.

The Rolling Oats online shop was developed within the first few weeks of launching the business with the intention of providing a service to those isolating or sheilding due to COVID 19.
It involved catergorsing, photographing and detailing every item of stock within the van.